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The second season is set a year after the first, and deals with attempts of the characters to return to normal and consequences from that season.The Duffer Brothers developed the series as a mix of investigative drama alongside supernatural elements with childlike sensibilities, establishing its time frame in the 1980s and creating a homage to pop culture of that decade.Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.The copywriter was Victor Schwab and the timeless compilation of headlines and thumbnail analyses he put together are a must for anyone serious about creating great headlines.
It was handed over to my father by my cousin, a wonderfully eccentric woman, in 1980.
ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY — BY A WIFE The headline strength of the word “advice” has often been proven.
Most people want it, regardless of whether or not they follow it.
And the particular “ailment” referred to is common enough to interest a lot of readers.
The “it happened to me” tag line, “by a wife,” increases the desire to read the copy.